Tan Kee Choong
Group Managing Director
Tan Kee Choong, aged 52, was appointed to the Board of Signature International Berhad on 20 November 2007. He is a substantial shareholder of the Company. He started his career in 1990 when he was employed as a Sales Executive in Better Living Grand Sdn Bhd, a company in the trading of building materials and design of kitchen cabinets, handling retail sales of kitchen cabinets. In 1992, he joined Home Scene Sdn Bhd as a Project Executive handling project sales of kitchen cabinets.
He left Home Scene Sdn Bhd in 1994 and founded Signature Cabinet Sdn Bhd with Chooi Yoey Sun. As the co-founder and Managing Director, his main responsibilities are in developing the strategic direction of the Signature Group. He is also in charge of product research and development on kitchen systems and wardrobe systems.
He has approximately 23 years of experience in the kitchen systems industry, gaining his experience through a handson management style. He has contributed significantly to the production process improvements, product quality, brand recognition, research and development and more importantly, market penetration throughout Malaysia and business expansion overseas. He is currently a Director of Kubiq Sdn Bhd, Signature Obicorp Sdn Bhd, Signature Aluminium Sdn Bhd, Signature Interiors Sdn Bhd, Signature Realty Sdn Bhd and other subsidiary companies of Signature Cabinet Sdn Bhd. He is a major shareholder of the Company as disclosed in the Analysis of Shareholdings and none of his family members have direct or indirect relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. He attended all the five (5) Board meetings of the Company held during the financial year 2014.