Dato’ Chooi Yoey Sun
Group Executive Director
Dato’ Chooi Yoey Sun, aged 51, was appointed to the Board of Signature International Berhad on 20 November 2007. He is a substantial shareholder of the Company. His career started in 1990, where he started his venture in MJKB Sdn Bhd, a company trading in home appliances and furniture. Since then, he has developed invaluable hands-on experience in merchandising and retail distribution outlet. In 1994, he joined his partner, Tan Kee Choong, in establishing Signature Cabinet Sdn Bhd. As the co-founder and Executive Director, he draws on the vast experience amassed from his earlier ventures and channels it towards spearheading a dynamic sales and marketing division within the Signature Group.
Dato’ Chooi brings with him approximately 20 years of experience in the marketing and management of kitchen systems. He is entrusted with the main task of making kitchen and related products as a household necessity as well as making the brand Signature Kitchen a household brand. The current brand recognition and market penetration achieved by Signature Kitchen nationwide as well as overseas is a testament to his success. He is currently a Director of Kubiq Sdn Bhd, Signature Obicorp Sdn Bhd, Signature Aluminium Sdn Bhd, Signature Interiors Sdn Bhd, Signature Realty Sdn Bhd and other subsidiary companies of Signature Cabinet Sdn Bhd.
Dato’ Chooi is also a member of the Remuneration Committee of the Company. He is a major shareholder of the Company as disclosed in the Analysis of Shareholdings and none of his family members have direct or indirect relationship with any Director and/or major shareholder of the Company. He has not entered into any transaction, whether directly or indirectly, that has a conflict of interest with the Company. He attended all five (5) Board meetings of the Company held during the financial year 2014.