The Group operates through the following core businesses:
- Retail Business
- Project Business
- Marketing & Distribution of Appliances
- Glass & Aluminium
- Interior Fit-Out
Signature Cabinet Sdn Bhd promotes the SignatureKitchen, Signature Wardrobe and other associated brands, and undertakes designs, product development, marketing and distribution of kitchen cabinet, wardrobe systems and built-in kitchen appliances. Signature Manufacturing Sdn Bhd is the manufacturing arm while Signature Kitchen Sdn Bhd is the retailing arm. Signature Obicorp Sdn Bhd distributes home appliances, including built-in kitchen appliances. Signature Aluminium Sdn Bhd fabricates aluminium and glazing products.
The combination of all these companies results in a business synergy that allows leverage of resources e.g. sharing of expertise, in addition to enjoying the benefits of economies of scale. The fully integrated business activities of these companies also enable the group to provide a one-stop kitchen and wardrobe solutions centre for its customers.